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Our client Maxxsonics USA, Inc. has sent out the following press release to their trade publications.  You can see their website at www.maxxsonics.com.  Thanks for the publicity and the good words!

MAXX HOT NEWS, SMOKIN HOT NEWS, JALAPEÑO HOT NEWS

For Immediate Release: September, 2004                                   Press Contact — John Whitacre johnw@maxxsonics.com 

Spanish Flies At Maxxsonics  

Chicago, IL.  (September 2004)  Maxxsonics USA, Inc.  At-work Spanish classes have turned Maxxsonics’ staff into Amigos and Amigas.  In an effort to increase its appeal to all sectors of the Car Audio aftermarket, Maxxsonics USA, parent company of Hifonics & Crunch brand automotive electronics, has begun offering beginning Spanish classes to their employees.  The conversational Spanish classes, which began last month, have been enthusiastically received and have created a new kind of teamwork between employees from departments throughout the company.  There are currently eight employees enrolled in the beginners’ classes.  The classes are conducted twice weekly by Ruth Cassel Hoffman, co-owner and chief instructor for Lake Zurich, IL, based Language Resources Ltd.  Maxxsonics Spanish classes include students from Corporate Administration, Sales, Marketing, Accounting, and Logistics, in addition to other employees who have direct contact with Spanish-speaking customers.  In addition, Language Resources has formed an online Spanish Club to help Maxxsonics personnel practice and review previous course materials.

“It’s a very successful program and we will continue it,” said Alden Stiefel, President of Maxxsonics USA Inc. “This is just another way that Maxxsonics is evolving as it reaches out to the ever-changing Consumer Electronics aftermarket.  Our customers really appreciate that our employees are taking on this initiative,” adds Stiefel.  In addition to attending the workday classes, at lunchtime Maxxsonics employees frequently try to practice their Spanish with other Spanish-fluent staffers.  “Our employees really enjoy the Spanish classes, because it gives them a chance to better communicate with their customers,” said Bill Koza, Vice President of Maxxsonics Operations.  The Hifonics and Crunch brands have seen a large increase in popularity with the Hispanic car audio enthusiasts.  “We know the importance of being able to communicate accurately with everyone we serve in order to provide the best products and customer service,” Koza said, adding, “One of the things we love about the class is that it skips the grammar and really focuses on the kind of language we need to know.  That makes it fun to learn and easier to remember.”

The Spanish classes are part of a larger overall company initiative to increase Hifonics and Crunch brands’ market share and business.  “Understanding our brands’ various buying cultures fosters stronger brand religion between the consumer and their new product purchase,” adds John Whitacre, Marketing Director for Maxxsonics.  As part of that initiative, Maxxsonics will begin to offer Spanish-language sections in their new products’ Installation and Operation manuals beginning with Crunch’s new 2005 Andromeda Series Amplifier Lineup available 4^th quarter 2004.

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Last modified: September 12, 2007